How to build business case for social media - Michael Corcoran
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Description
Michael Corcoran is the former head of social media for Ryanair and now Managing Partner at Frankly
Michael talks us through the business case for social media which for so many marketers is a real challenge!
Justifying budgets and social not being taken seriously are things we hear regularly from the community. And so in this session, Michael discusses how you can tackle that.
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Key takeaways
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