The Ad Professor, George Mack, is a leader in advertising, and guess what? He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd. The secret lies in the triad of art, science, and math,...

The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about.  We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel. So how do you tailor content to fit the...

Today I sat down with the Head of Retail Media at Sephora, Marco Steinsiec, to break down EVERYTHING retail media. The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it...