Welcome to the Marketing Podcast! In this new podcast episode, "What Is Working On Social Media 2024," we're diving into the essential techniques that businesses need to embrace to stay ahead. Marketing is evolving, and in 2024, video content reigns supreme. From short clips on TikTok to longer videos on Instagram, leveraging video is key to showcasing authenticity and building trust. Join me as we discuss the importance of storytelling, being unique, and creating content that truly resonates with your audience. We'll explore how platforms like TikTok are perfect for top-of-funnel awareness, while Instagram excels at nurturing and engaging. Streamlining the customer journey, building a community, and engaging with your audience are also crucial for success.  Tune in to learn how to adapt to these changing trends, embrace authenticity, and connect deeply with your target audience in 2024. You can listen to the full episode here: https://open.spotify.com/show/3vkmzJvYCMxqHDD6sU908K  For more information, visit: https://stan.store/ericamartinco/p/the-first-doneforyou-marketing-program  For additional resources, check out: https://ericamartincompany.vonza.com/courses/marketing-in-a-box And explore my digital products: https://martinmedia.biz/shop  For more information, visit:   https://www.skool.com/the-marketing-schools-6792/about