In this, the 102nd  episode of MVP – The Master’s Voice Podcast, Shashi Kumar, Founder and CEO of Akshayakalpa Organic, discusses with host and MediaBrief Founder-Editor Pavan R Chawla , his mission to prepare farmers for economic empowerment and society with healthy food habits through the consumption of organic dairy and other products.  Pavan had visited the excellent Akshayakalpa Organi farm in Tiptur 150 km from Bengaluru to record this episode.  Akshayakalpa Organic works closely with and helps over 1200 farmers across three states in India, producing around 90,000 liters of milk daily from 1,200 farmers. The company aims to change the way farming is done in the country by getting youngsters into farming and proving that there is money to be made in farming. Akshayakalpa Organic Dairy Unit focuses on two key aspects: enabling regular cash flow to farmers and creating a sustainable farming ecosystem. They have been teaching farmers how to make quality manure at a scale for the last 13 years, which has enabled them to intervene at the farm side and improve their cash flow. The company operates in three states, producing 90,000 liters of milk daily and employing 1,200+ farmers. They are the Number One organic dairy products house in India in the small sub-sector, with a solid INR300 crore share of the pie. However, challenges remain, such as the need to transition from conventional farms to organic ones and the high carbon footprint of the farming ecosystem. In this episode of the Master's Voice podcast, Shashi Kumar, founder and CEO of Akshaya Kalpa Organic, discusses his marketing strategies and the importance of using digital platforms like WhatsApp for communication with target groups. He emphasizes the importance of maintaining strong relationships with farmers and fostering a positive work environment. The company focuses on attracting consumers to visit farmers and ensuring responsible recycling of milk packets. They also spend money on educating customers through small videos created in-house by an in-house team. The speaker wishes the government would head a committee or advisory group to help India transition to organic milk production. The company is open to learning from other organizations and consumers, and they will continue to share their experiences and knowledge. Shashi Kumar also discusses the marketing gimmick of A1 and A2 milk products in India, arguing that there is no scientific difference in nutritional value between milk produced with A1 protein and milk produced with A2 protein. He also discusses the role of dairy in the Indian ecosystem, particularly in farming. He also discusses the importance of lactose intolerance and the need for doctors to be consulted for advice. Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com. So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.