Welcome to another exciting episode of The Matthews Mentality Podcast. Today, I’m joined by a Twitter sensation known to many as The Strip Mall Guy. You're in for a treat if you’re wondering who’s behind the intriguing Twitter alias @RealEstateTrent. His real identity is a well-kept secret, but his impact on the digital landscape is undeniable. With a staggering 200,000+ followers, he has swiftly risen to prominence, becoming a force to be reckoned with in real estate social media. He’s one of the best-known players in the retail space and is a savvy investor actively buying strip centers and shaping the commercial real estate landscape. He’s joining us today to share his story, from building a brand to cultivating meaningful relationships, all while uncovering business opportunities. Plus, his mindset and motivation behind it all.  To Connect with The Strip Mall Guy on Twitter click HERE  To Connect with The Strip Mall Guy on LinkedIn click HERE  To Connect with The Strip Mall Guy on Instagram click HERE  To Connect with Kyle Matthews on Twitter click HERE  To Connect with Kyle Matthews on LinkedIn click HERE To Connect with Kyle Matthews on Instagram click HERE  To Subscribe to our YouTube Page click HERE  For Detailed Show Notes Visit TheMatthewsMentalityPodcast.com  This show is brought to you by Matthews Real Estate Investment Services  Thank you for listening. If you have any comments, questions, or concerns, please contact [email protected]. Show Notes [01:06] – Introduction  [06:04] – Typical Day & Current Workflow [10:49] – Growing up  [14:22] – Entering Real Estate, Overcoming Fears, and Growth [22:00] – Lessons Learned as a Broker – Industry Trends & Challenges [26:53] – Retail Real Estate Investing & First Deal Story  [33:04] – Advice for young professionals + Industry Insights  [39:42] – Building a Successful Business Through Hard Work & Dedication [45:10] – Entrepreneurial Mindset [48:23] – Fundraising Strategies [50:30] – Social Media Growth + Leveraging it for Business [01:03:21] – Work-Life Balance [01:06:00] – The Why [01:07:31] – Identifying the right Mindset + Approach For Business [01:15:44] – Advice & Resources