Mark Benson - Immersive Experiences and Embracing New Means of Storytelling
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Description
This week on The MCA Prodcast Pat Murphy talks to President of The Mill, Mark Benson. Before the brands merged Mark was CEO of MPC Advertising – the Moving Picture Company - under whose leadership the organisation was transformed into a multi-award-winning global creative studio.Mark and Pat reminisce on their early days as runners, and how that shaped them for their future careers. Mark reflects on how client service was something that always fascinated him, and MPC’s commitment to clients a...
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