We're thrilled to sit down with Jon Bross, Media Director at Vladimir Jones. Jon and David discuss Jon's 20-year journey in media, from loving commercial jingles of his youth to discovering a love for media at Vladimir Jones. Along the way, they touch on what's changed in the world of media planning, smaller but more effective audiences, and working with clients to innovate and experiment with new approaches and tactics. You'll also hear Jon's insight into improving communications between agency teams and media sales reps and the need for full, transparent attribution. And all that's not to mention some of the rippin' bluegrass you'll hear from Jon's band, Grass It Up.