Matt Deegan is in LA this week for this annual podcast industry event, talking to the great and good of the US podcast scene. Tom Webster discusses the need to persuade media buyers that podcasting is the safest bet in marketing; James Cridland returns for some updates to Spotify... and podcaster Sangeeta Pilai discusses how her focus on US audiences is reaping rewards. Meanwhile, back in Europe, Paul Robinson speaks to Radio 1 controller Aled Haydn Jones about the past year on the BBC’s youth brand. A Rethink Audio Production, produced by Matt Hill. Love our look and sound? Hire thelondonpodcaststudios.com for your next recording - and get 25% off your first booking when you use the code MEDIAPOD. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.