Unlock the secrets to mastering medical sales and marketing in our latest episode featuring TJ Quigley, Marketing expert. TJ brings a wealth of knowledge about targeting emergency department doctors through precise messaging, the significance of measuring marketing outcomes, and the dynamic strategies his team employs based on real-time feedback. His insights into the role of digital marketing in the respiratory healthcare space are invaluable for anyone looking to elevate their marketing game.   Discover impactful strategies for sales success as we tackle the challenges of excessive spending and the expectations of new buyers. TJ shares eye-opening stories about the importance of transparency and data-driven presentations in negotiations. From securing high-stakes meetings to crafting memorable leave-behinds, TJ's tips are essential for overcoming hurdles in the healthcare sector. You'll also learn about the value of clinical support and the art of aligning your product with specific hospital needs.   Finally, we dive into the evolving landscape of digital marketing for medical devices, the critical balance between clinical knowledge and sales skill, and the future trends that will shape the industry. TJ offers practical advice on driving traffic to sales booths, engaging healthcare professionals online, and leveraging AI for more effective marketing strategies. Don't miss this episode packed with actionable insights and forward-thinking perspectives that will leave you better equipped to succeed in the competitive world of medical sales and marketing.   Meet the guest:   TJ Quigley's career is marked by driving growth through strategic marketing and the development of innovative training programs. His approach integrates sophisticated CRM systems to optimize customer engagement, as showcased by the transformative project at Iterative Scopes, which resulted in a 10X site expansion.   With a keen eye for market trends and a talent for empowering sales teams with effective collateral, TJ's efforts have consistently translated into measurable sales growth. The success is underpinned by a commitment to continuous learning and leveraging healthcare technology to achieve outstanding results.   Connect with him: https://www.linkedin.com/in/quigleytj/   This Podcast offers a pathway to continuing education via this CMEfy link: https://earnc.me/di2w1h