In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, dives deep into the critical role of sales and data tracking in growing your medical aesthetics practice. Pam discusses the importance of knowing key metrics like total revenue, conversion rates, client lifetime value, and cost per lead, explaining how these figures enable predictable growth and informed decision-making. The episode also highlights the utility of using a CRM system and sales dashboard for tracking performance, and emphasizes the need for regular performance reviews and incentivizing staff based on measurable outcomes. Tune in to discover actionable insights on optimizing your marketing strategies and improving profitability. 00:00 Introduction to the Medical Aesthetics Marketing Show 00:09 Diving into Sales Strategies 01:10 Importance of Data in Sales 02:42 Tracking Sales Metrics 07:20 Understanding Conversion Rates 10:12 Cost Analysis and Lead Tracking 12:08 Retention and No-Show Rates 16:17 Optimizing Sales and Setting Goals 20:50 Conclusion and Next Steps Track your data here: TheAestheticsJunkie.com/sales Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/