The MidPacker Pod is part of the Freetrail network of Podcasts. Javelina form: https://forms.gle/i84gLEUFS3858fT77 You can now support the MidPacker Pod on ⁠Patreon⁠. https://www.patreon.com/TheMidPackerPod Make sure you leave us a rating and review wherever you get your pods. Looking for 1:1 Ultra Running Coaching? Check out Troy’s Coaching Page https://runtraillife.com/pages/rtl-coaching-services "Customer experience is so important when you're brand building." "Product is hard. It's not just slapping a logo on something." In this engaging conversation, Troy Meadows interviews Kate Arsenault, founder of Runner, an innovative running apparel brand. Kate shares her journey from being a special education teacher to becoming an entrepreneur, highlighting her passion for running and the challenges of balancing motherhood with business. The discussion delves into the evolution of running in Kate's life, the creation of her brand, and the importance of community and mentorship in the running industry, especially for female founders. Kate emphasizes the need for fun in running and the supportive nature of the industry, while also addressing the complexities of self-distribution versus third-party logistics. In this conversation, Kate Arsenault discusses the importance of enhancing customer experience through personalized services and the challenges of product development in the running industry. She shares insights on balancing work and family life as a founder, the significance of community engagement at marathons, and the exciting plans for the upcoming Javelina Ultra Races by Aravaipa Running. The conversation highlights the dynamic nature of building a brand and the dedication required to succeed in a competitive market. IG: @rnnr.co Website: https://rnnr.com/ If you are enjoying the content, please consider supporting our sponsors using the links below. Sponsor Links:  ⁠Run Trail Life⁠ - https://runtraillife.com/ Use code: midpackerpod to double the donation from your purchase.  Visit RunTrailLife.com to check out our line of Hats and Organic cotton T's. ⁠Freetrail⁠ - https://freetrail.com/ Visit Freetrail.com to sign up today. MidPacker Pod Links: ⁠Instagram⁠ | ⁠Patreon⁠ Troy Meadows Links: ⁠Instagram⁠ | ⁠Twitter⁠ | ⁠Website⁠ | ⁠Strava⁠ Freetrail Links:⁠ Freetrail Pro⁠ | ⁠Patreon⁠ | ⁠Instagram⁠ | ⁠Website⁠ | ⁠YouTube