Are you seeking a way to resonate with your target audience and attract the right people? Ever consider when the right time is to leave your job to pursue your business full time? Look no further! - This episode will help you to:  -Learn how to define your target audience and connect with the right customers.  -Embrace the power of taking risks in entrepreneurship and unlock your true potential.  -Learn techniques to balance work and personal life for a harmonious and fulfilling entrepreneurial journey. - Sandra Ulewicz is the owner and CEO of ⁠⁠Origin Travels⁠⁠, an adventure travel company specializing in curating epic, off-the-beaten-path experiences for solo travelers. With a passion for immersing in the unique cultures of different destinations, Sandra believes that every place in the world has something special and different to offer. ⁠⁠Origin Travels⁠⁠ focuses on small group trips, allowing for a hyper-local and authentic experience. Sandra's mission is to create a sense of community among travelers and provide opportunities for like-minded individuals to connect and explore together. Through her expertise and dedication, Sandra aims to bring the joy of travel to those seeking a truly unforgettable adventure. - On this episode we talk about:  00:02:58 - Founding and Acquiring Origin Travels  00:07:41 - Branding and Business Growth  00:09:49 - Private Planning and Partnerships  00:10:28 - Similarities with Lisa Homsy  00:14:29 - Targeting a Specific Audience  00:15:51 - Pricing and Attracting the Right Clients  00:17:16 - Dealing with Price Objections  00:18:14 - Unique Selling Proposition  00:20:47 - Targeting a Specific Age Group  00:27:16 - Finding Balance and Establishing Routine  00:27:43 - The Right Time to Leave a Job  00:28:17 - Delegating Responsibilities and Growth  00:29:46 - Taking the Leap  00:32:53 - Taking Risks  00:41:23 - Introduction to Brand and Marketing Strategy 00:43:00 - Should the Founder Be the Face of the Brand? 00:45:07 - Founder Feature vs. Founder as the Driving Force  00:46:30 - Building Trust in the Brand – Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠⁠⁠Nomad Cre8tive⁠⁠⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠⁠⁠The Mindfulprener Amazon Storefront⁠⁠⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.