On this episode, you’ll be equipped with the tools to determine if your business is ready to invest in advertising. We emphasize upfront that this is not a magic bullet for instant sales, but rather a strategic effort requiring a a well-defined branding strategy, robust online presence, and a finely-tuned website. I’m joined by Isabelle Hillebrand who runs a multi-platform advertising agency called September Marketing, out of Montreal, Quebec. Isabelle’s been providing Strategic recommendations for business growth with a focus on paid media platforms such as TikTok, Meta, Google, YouTube and LinkedIn, across Canada, the United-States and the Caribbean. She reveals the strategies involved in optimizing paid media for lead generation and sales and shed light on the sales process, user experience, and the vital role of the abandoned cart option in the sales funnel and so much more. On this episode we talk about: - When to Know if Your Business is Ready for Running Ads? - Understanding and Optimizing Paid Ads - The Evolution and Effectiveness of Ads - Importance of Creativity and Cohesion in Online Advertising - Why You Should Have Strong Branding and a Marketing Strategy - How to Optimize Paid Media for Sales and Conversions per Platform - Conversion and Tracking in Sales Funnels - Equation for Budgeting and Spending in Marketing - Common Mistakes in Running and Managing Ads - Considerations When Choosing an Advertising Agency - Embracing Imperfection and Taking Action - Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.