This episode’s guest started a business with her dad from their home garage 7 years ago, and have since scaled the company, achieving massive success, generate millions of dollars in sales. Roberta Mantenuto, CEO and co-founder of Fittes, bravely stepped into a male dominated industry and challenged it’s standards over and over. Her approach and passion towards brand, team culture and sustainable growth is apparent as we uncover the stories and strategies behind her leadership.  Fittes turns ugly, forgotten components of interior spaces into beautiful design features (like vents, light switches, outlets and thermostats etc.). On this episode we talk about: - Starting a Business from Home - Why Rebranding Matters and When to Rebrand - Growth, Profitability, and Building a Multi-Million Dollar Brand - Balancing Customer Feedback and Target Demographics - Female CEO's Advantage in Male-Dominated Industry - Brand Building and Reception the Market - Building a Brand With D2C & B2B Channels - Challenges of Service vs. Product Businesses - Defending Patents  - The Changing Work Environment - The Importance of Diversity Within an Organization - Operational Accountability and Company Culture - Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/