Discover the insider's path to marketing mastery with, Jessica Lemire. As the the Director of Marketing Activations and Event Sponsorship at Union Station, Jessica shares her experiences and insights into the importance of title recognition, especially as a woman in a male-dominated industry, and the nuances of career progression within a single company. Union Station's metamorphosis from a mere transit stop into a buzzing hub of commerce and culture forms the centrepiece of our discussion. Our guest spotlights the station's embrace of diversity, offering a platform where BIPOC and women entrepreneurs can flourish alongside industry titans.  Jessica’s worked on national campaigns with IKEA, Nike, BMO, the Toronto Raptors, and on large stunts for brands like Louis Vuitton, Shiseido, Polestar, OREO, M&Ms, Sony, Audible, Disney and many more.  Listen in for a behind-the-scenes look at the symbiotic relationship between branding agencies and physical retail spaces, and how this partnership is essential for repositioning brands to better connect with their audiences. We talk about the intricacies of providing honest, tailored advice to clients and the importance of adapting to feedback for long-term success. On this episode we talk about: - Career Aspirations and Job Growth - Working With Entrepreneurs and Branding Strategy - Managing Relationships With Different Business Sizes - Data and Networking in Venue Planning - Women's Challenges in the Industry - Importance of Perception in Reality - Tailoring Pitches to Meet Client Needs --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.