Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process. These co-founders share candidly about their brand development journey thus far, from product development, manufacturing issues and their pre-launch marketing efforts. They remind us that a brand is not just built on first impressions but grows through genuine connections and learning from the market's feedback. We also delve into the personal side of entrepreneurship, discussing the delicate dance of work-life balance, especially for women entrepreneurs managing motherhood alongside business ambitions. The founders highlight the significance of a strong support system and share their experiences with the hurdles that come with securing funding and networking. The team at Coldpow is giving you 10% off your first purchase using code MINDFUL10. Visit coldpow.com today. On this episode we talk about: -How Coldpow Came to Be -Navigating Manufacturing for a Product -How to Find a Manufacturer -The 4 Year Journey on Product Development -The Quality Assurance Process in Product Development -Building a Brand and Constantly Re-Branding -The Importance of Honest Feedback in Business Growth -Pitching Your Business in Front of Investors -Evolving Branding Strategies for Product Launch -Overcoming Challenges in the Startup Journey -Navigating Work-Life Balance and Entrepreneurship https://www.coldpow.com/ https://www.instagram.com/coldpowjuice -- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/