Join us as we chat with Alexa Suguitan, the founder of Lex and Co Marketing; a digital marketing agency that specializes in content creation and overall digital strategy. Alexa discusses her transition from a demanding corporate career to starting her own agency, emphasizing the importance of authenticity in branding. She shares practical insights on how entrepreneurs can effectively use testimonials to build trust and credibility. The conversation also touches on the significance of balancing trend participation with genuine content and how to navigate self-doubt in marketing. Key Takeaways: Embracing Authenticity: Authenticity is crucial for building a strong brand. Being true to yourself and your business values resonates more with your audience than merely following trends. How to: Focus on your unique qualities and ensure your brand message reflects your true identity. Leveraging Testimonials: Testimonials are powerful tools for building credibility and trust. They highlight what sets your business apart from competitors. How to: Use both written and video testimonials to showcase real client experiences and the unique value you provide. Creating Evergreen Content: While trends can boost visibility, evergreen content that tells your business story and values will have a lasting impact. How to: Balance trendy posts with consistent, informative content that represents your brand's mission and vision. Mindset and Self-Work: Overcoming self-doubt and finding your authentic voice in marketing requires continuous self-work and mindset improvement. How to: Challenge negative thoughts and dig deep into the reasons behind your hesitations. Focus on self-growth and authenticity. Navigating Business Challenges: Building a business is rewarding but also comes with challenges. Persistence and adaptability are key to overcoming obstacles and achieving long-term success. How to: Embrace the ups and downs, seek support when needed, and continuously refine your approach based on feedback and experiences. http://lexandco.ca  http://instagram.com/lexandcomarketing/  --- Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram. This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media. Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies. https://nomadcre8tive.com/ https://www.amazon.ca/shop/nomadcre8tive https://www.instagram.com/themindfulpreneurpodcast/