This post and podcast episode contain affiliate links for Beyond Tells. When you use our links we receive referral commissions when you enroll in the program. We are extremely selective with who we partner with, and are committed to recommending only the highest quality products and services that will benefit our listeners. Thank you for supporting the show!  Blake Eastman didn’t believe that poker tells had much (if any) value.  Even as an adjunct psychology professor and founder of the behavioral research company The Nonverbal Group, he fell into the camp that believed old-school pros overvalued physical tells, and that betting patterns and game theory were all that really mattered.  However, being the researcher at heart he decided to put this theory to the test. To do this, he funded his own research study, where 79 players were filmed over the course of many hours of play.  After painstakingly analyzing the data over hundreds of hours, Blake found nothing. He watched film from players who were weak and found nothing. He watched film from players who were strong and found nothing. Just as he was about to give up, he decided to look at the data in a different light, and finally found the breakthrough he was looking for.  Blake had finally cracked the live poker tells code, and he’s gone on to consult with players in the biggest games in the world and helped significantly increase their edge in those games. He’s also packaged everything he learned from that study, and everything he’s learned since then, into his Beyond Tells course.  In this episode, Blake joins the show to discuss his journey from “Tells Skeptic” to “Tells Consultant”, and explains why Beyond Tells is so much different from every other book or course on poker tells in the market. Click here to get the full show notes and resources from this week's episode