Effective Communication for Business with Juliette Maxam Communication is something we do every day. It might seem to come to us effortlessly, but what we don’t recognize is that communication is far more complex than we think. Communicating isn’t just simply speaking to someone; it’s being able to deliver your message in a way other people will understand. Effective communication is integral to the success of every person, business, and organization.  In this episode, Juliette Maxam reflects on her career in the field of communications. She discusses the skills you’ll need to have to be able to communicate effectively. Lastly, she imparts her insights on the secrets to success that will help you strike the perfect work-life balance, allowing you to live a satisfying life. Listen to this episode to discover how effective communication can bring success and change. Here are three reasons why you should listen to the full episode: Learn the essential skills for effective communication.  Discover Juliette’s secrets to success. Find out how you can balance your personal life and career. Resources  Greater Anglia LADbible Essex Climate Action Commission Connect with Juliette: LinkedIn Episode Highlights  [2:25] Working from Home Juliette has been in back to back Zoom meetings since she started working from home. With a beautiful view of nature from her study, she misses walking to the office. As a journalist, she’s used to asking questions, so being the interviewee makes her nervous. [4:27] Juliette’s Proudest Moment When asked about the three things she was proudest of, she mentioned that her three sons had a bit of a sibling rivalry. She’s extremely proud of her three sons.  One of the things she’s proudest of is her work at Greater Anglia and the changes she’s brought that benefits the company and customers. [6:10] How She Brought Change to Greater Anglia When she started at Greater Anglia, their PR needed updating. Juliette realized the company’s need for effective communication, what they needed to do to achieve it. She put together a PR strategy, campaign plans, and new PR channels. Companies need their own news channels, so she worked with the marketing team to set up social media channels. She introduced new tactics, such as videos — which are useful because they can be repurposed in many ways — and podcasts, increasing their reputation. [9:58] The Necessities in Effective Communication Aim to understand the needs of your customers. Use the language of the people you’re communicating with. You need to have good instincts and observe the world around you. Always be mindful of the person you’re communicating with to understand how you can communicate effectively. Anticipate people’s questions. [14:34] Juliette’s Career Juliette is proud of her career. She started as a journalist, probably because of her curiosity, and had many exciting experiences before moving to communications. To achieve effective communication, you must get access to the people at the top to understand things better. She has always loved each job she’s done. [17:53] Balancing Personal Life and Passion She’s not used to not being busy, and having free time feels alien to her despite her husband being supportive and taking care of the children. Two of her sons followed her footsteps into journalism and PR. She used to take her sons along with her on journalism jobs, and her eldest already did work experience at around 8 years old. She’s always wanted children and she’s enjoyed every minute of having them. Listen to the full episode to find out why they are a “crumpled household”! [21:02] Being a Mother Being a mother means doing your best and being present for them. Juliette thinks she couldn’t be a full-time Mum because she’s been working since she was 13 years old. She feels defined by her job to a certain extent. [23:41] Worki