You know how it is. You create a service because people said they would 100% buy it and then they are nowhere to be seen when it's launched. You have a discovery call with someone and it feels like a match made in heaven, but then you never hear from them again. You think you've found a “hell yes!, I'm all in!” client, but when it comes to actually hitting “buy” they have a list of reasons why not to. There's a very real reason why this is happening and it's all to do wit...