The Beauty Industry Evolution, Cultural Integration & Losing A

The Beauty Industry Evolution, Cultural Integration & Losing A Family Member | Sara Al-Rashed 109

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Founder of ‘ASTERI’, Sara brings “desert-proof” make up to the beauty world. Born and raised in Riyadh, she is the youngest of six siblings who started her creative journey by studying interior design and engineering. When lockdowns hit and work projects paused, everything fell into place and Asteri Beauty was born!

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