Urban Sports Club, a company that connects fitness enthusiasts started their data journey when they realised treating data as a product instead of a by-product could help them unlock the value of data. In the latest episode of the Modern Data Show, we are joined by Artur Yatsenko, Head of Data Platform at Urban Sports Club to discuss the company's platform, its evolving data stack, and the challenges faced while building it. Arthur shared insights on adopting open-source software and tools for data management and implementing data as a product strategy.