In this episode, recorded at the HITEC trade show floor, Steve interviews Rich O'Brien from Xpodigital and Michael Parissee from HSMS about digital investments in hotels and event spaces, focusing on how large-format LED displays and digital signage are transforming guest experiences and revenue opportunities. In this episode, you'll learn: The evolution of digital signage in hotels and event spacesHow will large-format LED walls impact guest experienceThe challenges in implementing and maintaining digital signageROI considerations for hotels investing in digital displaysUsing digital signage to promote hotel amenities and increase salesThe importance of content management and best practicesWhat are the future trends in hospitality technology and digital displaysThe episode covers how these digital investments are enhancing attendee experiences, creating new revenue streams, and transforming the aesthetics of hotel and event spaces. The experts also share insights on overcoming implementation challenges and maximizing the return on investment for these technologies. Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More Media Links:Rich O'Brien on LinkedIn: https://www.linkedin.com/in/rich-o-brien-54817b19/ Xpodigital: https://www.xpodigital.com/ Michael Parisse on LinkedIn: https://www.linkedin.com/in/michaelparisse/HSMS: www.mphsms.com For full show notes head to: https://themodernhotelier.com/episode/77Follow on LinkedIn: https://www.linkedin.com/company/the-... Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...