In this episode, we sit down with Theresa Ellsworth from Sertifi. Theresa shares insights into her background growing up in Yonkers, New York, her passion for hospitality, and her journey from college to a 14-year stint at Springer Miller. The conversation delves into how Sertifi accelerates revenue for hotels through digital authorization processes, securing revenue by reducing chargebacks, and using advanced AI-driven fraud prevention tools. Additionally, Sertifi's new features, such as ACH transaction fee reductions and Opera OHIP integration, are highlighted. In this episode, you'll learn: Sertifi's digital authorization process for credit card transactionsAccelerating revenue through digitized sales processes and deposit collectionFraud prevention using advanced AI toolsBenefits of digital signatures and real-time deposit collectionReducing transaction fees through e-commerce merchant IDs and ACH paymentsThe importance of secure handling of guest credit card informationHow technology is simplifying daily operations for hotel staffJoin the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More Media Links:Theresa Ellsworth on LinkedIn: https://www.linkedin.com/in/theresaellsworth/Sertifi: https://corp.sertifi.com/ For full show notes head to: https://themodernhotelier.com/episode/78Follow on LinkedIn: https://www.linkedin.com/company/the-... Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...