In this episode, hosts Steve Carran and David Millili sit down with Scott Buelter, founder of Ascent360, at the HSMAI Strategy Conference. Scott shares insights on how hotels and resorts can use customer data platforms to create more effective, personalized marketing campaigns. Key topics covered: The importance of integrating data from multiple systems to get a complete view of guestsStrategies for segmenting guests and creating targeted marketing campaignsTips for growing a hotel's customer database responsiblyHow to use pre-arrival and post-departure email streams to enhance guest experienceThe power of genuine relationship marketing, including thanking high-value guestsUpcoming trends in hospitality marketing, including AI-powered booking companionsScott provides practical advice for hoteliers looking to leverage their guest data more effectively, from basic "table stakes" practices to advanced relationship-building strategies. Whether you're a small boutique hotel or a large resort with multiple amenities, this episode offers valuable insights on using data to drive revenue and improve guest satisfaction. Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More Media Links:Scott Buelter on LinkedIn: https://www.linkedin.com/in/scottbuelter/Ascent360: https://ascent360.com/ For full show notes head to: https://themodernhotelier.com/episode/82Follow on LinkedIn: https://www.linkedin.com/company/the-... Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...