Join us for an insightful conversation with Rodrigo Perez Garofalo, founder of Zerf Tech, live from a hospitality tech conference. In this episode, Rodrigo explores how Zerf Tech is revolutionizing hotel operations by serving as an external IT department and optimizing direct booking channels. He also introduces an AI-powered search tool designed to enhance guest interactions and engagement on hotel websites. Key topics include: Zerf Tech's mission to simplify technology integration for hotelsThe importance of direct channels for hotels and brand controlA case study on doubling conversion rates through A/B testingInnovative AI-powered search technology for personalized hotel recommendationsAdvice for hoteliers looking to integrate advanced technology solutionsJoin the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More Media Links:Rodrigo Perez Garofalo on LinkedIn: https://www.linkedin.com/in/rperezgarofalo/?originalSubdomain=arZerf: https://zerf.tech/ For full show notes head to: https://themodernhotelier.com/episode/83Follow on LinkedIn: https://www.linkedin.com/company/the-... Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...