How would your travel experience change if you knew exactly how welcoming a hotel is to your furry friends? In this episode of The Modern Hotelier, hosts David Millili and Steve Carran interview Guise Bule, the founder of Ranked by Roch and the Roch Society. Guise shares his journey from cybersecurity to creating the first dog-friendly certification and ranking process for the hotel industry. Driven by personal frustrations with misleading "pet-friendly" claims, Guise explains how Ranked by Roch uses a data-driven approach to evaluate hotels on their dog-friendly policies, amenities, and services. In this episode, you'll discover: The inspiration behind Ranked by RochHow hotels are ranked and certified as dog-friendlyIssues with current pet-friendly hotel awards and listingsTrends in dog-friendly hospitality across different countriesThe importance of transparency in pet policies for travelersGuise also critiques major travel platforms' pet-friendly awards and discusses the growing importance of catering to dog owners in the hospitality industry. This episode offers valuable insights for hoteliers, dog owners, and anyone interested in the evolving landscape of pet-friendly travel. Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More Media Links: LinkedIn: https://www.linkedin.com/in/guisebule/ Ranked by Roch: https://rochdog.com/en The Roch Society: https://rochsociety.com/ The English Breakfast Society: https://www.englishbreakfastsociety.com/ English Breakfast Handbook: https://www.amazon.com/English-Breakfast-Handbook-Guide-Traditional/dp/1984168711 For full show notes head to: https://themodernhotelier.com/episode/91Follow on LinkedIn: https://www.linkedin.com/company/the-... Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...