In this episode, David and Steve interview Jeff Kessinger, Vice President of Sales at Jonas Hospitality, who shares his journey from being a night auditor to becoming a 20-year veteran in hotel technology sales.  Jeff dives into pressing industry challenges like labor shortages, technology overload, and fragmented systems, while exploring solutions to enhance guest experiences and loyalty. He sheds light on the future of direct bookings, the evolving expectations of travelers, and how an integrated tech stack can empower hoteliers to stay ahead. Key Topics Covered: The evolution of hotel technology and its impact on the hospitality industryHow to Overcome Challenges Such as Labor Shortages and Operational Inefficiencies?What are the pros and cons of using all-in-one tech solutions for hotel operations? The role of unified platforms in enhancing the guest journey Sponsor spot: This episode is sponsored by Jonas Hospitality: https://jonashospitality.com/ Join the conversation on today's episode on The Modern Hotelier LinkedIn pageThe Modern Hotelier is produced, edited, and published by Make More Media Links:Jeff on LinkedIn: https://www.linkedin.com/in/jeffkessinger/Jonas Hospitality: https://jonashospitality.com/ For full show notes head to: https://themodernhotelier.com/episode/119 Follow on LinkedIn: https://www.linkedin.com/company/the-... Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...