"UnMarketing is my attempt to reduce hypocritical marketing, because I saw twenty years ago that people were interuptively marketing in a way they hated to be marketed to. I realized there had to be better ways than this "push and prey" mentality and instead choose a "pull and stay" mindset to authentically build community so that when people need your product or service they will unconditionally choose you." Scott Stratten is the Creator of UnMarketing. He is one of the leading speakers/authors in the world when it comes to helping audiences embrace the age of disruption and look at business differently using the pillars of integrity, authenticity and community. ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE. ______________________________________________ Click on the image below to watch our extended conversation with Scott on our Youtube Channel! 🥊 COMPETE or ☮️ COEXIST. What should LIV Golf and The PGA Tour do? Scott and host Colin Weston dig into the bitter rivalry between The PGA Tour and LIV Golf and explore the messaging behind their actions one year into the emergence of the upstart tour. "So what is a stereotype in business and how can we be the opposite of it? Is it snooty? Is it privileged? Is it elitist? These are all the things have been said about golf. Is it white? Is it male? We either look at it and can deny this stuff or we can say, "okay so how do we break through that?" We look at who we are hiring and say, "how do we make the experience different?" You're not going to change the course for the most part. I'm not talking about changing how high or low you mow the grass or the pin position on the greens. I'm talking about the human experience and human-centric design. When you come to my golf course, when you walk into my Pro Shop, when you walk into the club and grab a bite on the turn, we're going to be so fricking happy to see you. We're going to be so into you for choosing our course over the nineteen thousand four hundred twenty five other ones, you're never going to look at another course again." You can also connect with Scott on his bio page, along with checking out the UnMarketing website. How do you create a marketing buzz that authentically represents your brand? Scott accomplished this 15 years ago when he shared his break up with long time relationship partner... The Toronto Maple Leafs. Check out Scott's fun, self-deprecating and poignant >> YouTube video. ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. Special Guest: Scott Stratten - The Creator of UnMarketing.