"The average North American male golfer, over 80% - four out of five of them - gamble when they play regularly. So when we look at a virtual format like simulator golf, one of the big elements that creates stickiness is golf is community. And a lot of that community is based upon the idea of I can compete against you even though we have different skill"... Tim Briand, Foresight Sports "There's far more commercial opportunity for a business that's able to optimize in the entertainment and in the gamification channel than if you're just focused on instruction and club fitting. In the gamification world while the exact precision of spin axis and spin magnitude might not be important to a 25 handicap because they don't understand it. What they do understand is if I'm in a simulator playing against my friends and this system is not capable of giving me an authentic outcome, I might not want to use that system to compete. Would you gamble on a broken slot machine? Probably not. Especially if you're doing big stakes contests like a million dollar closest to the flag contest in a simulator." We enjoyed our conversation with Tim so much that we decided to jump over to The ModGolf YouTube channel to learn more about the Foresight Sports culture of innovation and the diverse line of products that they offer. Click on this link or the image below to watch. You can learn more about Tim and Foresight Sports on his bio page. Episode Chapters 02:15: We open the show with Tim giving us an overview of the history of Foresight Sports Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guest: Tim Briand - Director Of Business Development at Foresight Sports.