What are the most important things we can do to keep our industry alive?  Adapt, get involved, focus on the benefits family receive, use positive press.  Tom Parmalee of Funeral Vision knows the ins & outs and all the future trends we are nearly approaching.  Listen up funeral home owners & directors! ----- Mortuary Marketing Elevate your funeral home’s online presence. ⁠⁠⁠Check it out.⁠⁠⁠ Want to start today? Email:  [email protected] ----- Want more of the Mortuary Show? Follow our social medias: ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠TikTok⁠⁠⁠ ⁠⁠⁠Facebook⁠⁠⁠ ----- Show Notes: (07:45) – The most interesting funeral press story ever. (15:32) – Debating whether funeral prices should be mandatory for a website. (21:06) – Community involvement is not dead (and probably never will be). (32:08) – Talk to a family about how they personally benefit. ----- Takeaways Funeral Vision provides news and information to the funeral profession, helping professionals stay informed and connected. Sharing stories and information is crucial for the growth and improvement of the funeral industry. Transparency in pricing can benefit both funeral homes and families, but there are challenges and debates surrounding its implementation. Negative press coverage can unfairly portray the funeral industry, and it is important to counteract these perceptions by promoting the positive aspects of the profession. Active community involvement and promotion are essential for funeral homes to build trust and attract clients. Live streaming can be a valuable touchpoint for showcasing the care and service provided by funeral homes. Sharing personal stories and testimonials can resonate with potential clients and demonstrate the benefits of funeral services. Writing should focus on emotional connection and highlight the benefits of funeral services rather than just features. The Funeral Vision job board aims to address the staffing crisis in the funeral profession. Providing value and building an audience are key to long-term success in the funeral industry.