The holiday season is upon us and the pressure is on to finish 2024 strong. For many, Black Friday can be a perfect opportunity to gain a quick cash injection in your business to hit those year-end goals...but is it the right move for every business? In today’s episode, I’m breaking down why I skip Black Friday specials in my business—and who might actually benefit from running one. 🎙️DID YOU LOVE THIS EPISODE?  Check out these episodes packed with even more strategies to help you shatter your sales plateau! 361.  Lead Generation 101 330. Did You Hit a Summer Slump? 310. How to Use Data to Grow Your Business  ❌ Don't buy my Bestselling Book, The CEO Method: An Entrepreneur’s Guide to Business Success because I want to give you a FREE copy. Click here! 🙋‍♀️ Ask me anything! I know you have a burning business question you would love to ask. Submit your question here for a chance to have it answered on a future episode.