In this episode Phil interviews his younger brother and avid motorcycle enthusiast, Isaac. This in a effort to address a major problem that many manufacturers and organizations face: how to attract and keep the younger generation of riders. Some of the topics include: - AMA Rider data and Demographics - Shifts in Motorcycle Culture - Importance of YouTube - Community Interest - Message to Manufacturers - F1 Drive to Survive - Track Day Interest - Adventure Riding - Motorcycles and Children Please consider supporting the Moto Patreon Account: https://www.patreon.com/Motobeemer Youtube: https://www.youtube.com/c/MotoBeemer Website: https://www.motobeemer.com/ Merch: https://my-store-11449980.creator-spring.com/