Adding a new vertical to your current product selection is never a simple or easy task, whether your an LGS or a vendor, but it is something you will be tasked to do. We break down some of the more important and, in some cases, often overlooked aspects of what goes into picking new product. https://web.archive.org/web/20200605203544/https://magic.wizards.com/en/articles/archive/skullclamp-we-hardly-knew-ye-2004-06-04