Obviously Magic as a game play system is complex and deep but between the game itself and the ecosystem it has created there exists a number of avenues for things to change or improve. We started with a the simple idea of "identify" a few things surrounding that game, within the control of WotC...

In the past we've discussed the utility of "hot lists" and generic buy lists as backpackers, vendors, and at the LGS level; effectively all levels of the singles selling ecosystem. Their importance to the health and growth of any business cannot be understand. But what we have not discussed is...