Obviously Magic as a game play system is complex and deep but between the game itself and the ecosystem it has created there exists a number of avenues for things to change or improve. We started with a the simple idea of "identify" a few things surrounding that game, within the control of WotC that would fix, or improve, Magic the Gathering. It could be as simple as "bring back From the Vaults" or as complex as "update an underlying core concept of the game engine", anything we thought needed to be identified, addressed, and discussed with thought and purpose.