Understanding Cultural Identities for More Intuitive Marketing with Aaron GlynWilliams
Description
How can understanding cultural identities help you to intuitively connect more deeply with your audiences? In this episode, special guest Aaron GlenWilliams, Chief of Staff at the Ontario Lottery and Gaming Corporation (OLG), answers this question, sharing insights from his remarkable career to date. This is a masterclass on how to speak to audiences in a more personal, targeted, and authentic way! Aaron walks us through how understanding the nuances of cultural identities has enabled...
Venture into the vibrant world of Canadian food retail, with our special guest, Sophia Rouleau, Director of Marketing, Banner Planning and Strategic Priorities, Sobeys. In this episode, Sophia pulls back the curtain on how Sobey’s visionary insights have harnessed immense growth opportunities...
Published 10/08/24
How can understanding cultural nuances impact your international business success? Tune into this episode to find out! Join Sharifa as she sits down with Alan Middleton, a celebrated Canadian author and marketing veteran, and former President and CEO of J. Walter Thompson in Japan. In this...
Published 06/17/24