In this episode, we dive into how to make long-form videos that actually take off on YouTube. You'll get tips on grabbing viewers’ attention, keeping them hooked, and boosting your video’s reach with keyword research.

This episode marks the beginning of a 4 part series on "Creating Content To Promote Your Business".  Toni and I will be covering everything from video, blogging, to email marketing and podcasting. To kick things off, we're starting with one of the hottest trends, short-form video. Enjoy!

Today I'm thrilled to have my friend Chase Jarvis on the show. Chase is an acclaimed photographer, director, and entrepreneur who has worked for top-tier brands like Apple, Nike, and Redbull. His work has been featured in prominent publications such as New York Times and Wired Magazine. In...