Wale Adetula is the CEO of TNC Africa. He discusses the company’s mission of taking African stories to the world. TNC Africa has used data-driven decision-making to great success. They used data to inform their decision to launch their content on YouTube. They were able to use the data to determine their potential viewers’ likes, dislikes, and what would excite them. Adetula explains that when they started their podcast, they used data to learn how to create an immersive experience for their listeners. They experimented with interview-style podcasts, different kinds of stories, and even fiction drama-type podcasts. In this episode, you will learn the following: 1. Exploring the Origins of TNC Africa 2. Exploring Taboo Topics with The Naked Combos 3. Merging Data and Creativity for Success Resources: https://www.youtube.com/@TNCAfrica https://www.instagram.com/tnc.africa/ Twitter: https://twitter.com/thetoolsman https://www.instagram.com/thetoolsman/ Other episodes you'll enjoy: https://thenaijafilmmaker.com/episode/chiomaonyenwe https://thenaijafilmmaker.com/episode/creativeoge https://thenaijafilmmaker.com/episode/a-guide-to-indie-filmmaking-in-nigeria-w-imoh-umoren Donate: PAYSTACK: https://paystack.com/pay/thenaijafilmpod/ STRIPE: https://tinyurl.com/NaijaFilmPodSupport Connect with me: Instagram: https://www.instagram.com/thenaijafilmpod Facebook: https://www.facebook.com/thenaijafilmpod YouTube: https://www.youtube.com/thenaijafilmpod Twitter: https://www.twitter.com/thenaijafilmpod Loved this episode? Leave us a review and rating here: https://www.podchaser.com/podcasts/the-naija-filmmaker-1969556