If you’re a follower of fashion, you’ve surely felt the influence of sports on the industry steadily increase over the past several years. This week, Alyssa is joined by Madeline Hill, author of the Impersonal Foul newsletter and co-host of The Sports Gossip Show podcast, to discuss the flourishing relationship between fashion and sport, and how they sit at the intersection of many pop culture interests. Tune in to hear Madeline’s lore as a teen model and a key player on Fashion Twitter, as well as her insights on how celebrity courtside culture, Instagram mood boards, and athlete off-duty style have brought sports to a wider audience; what The Cut launching a sports vertical and CR Fashion Book announcing a mysterious sports venture for 2025 signal for fashion media; why so many brands have locked into tennis culture, even before the release of Challengers; how F1 has become a tentpole event akin to Coachella or Art Basel for fashion and beauty brands, and what its 10-year deal with LVMH could bring; what to expect from Lewis Hamilton co-hosting the Met Gala in 2025 with LeBron James as an honorary chair; the extremely chic LVMH Olympics sponsorship; how TikTok is driving sports-heavy fashion trends like tenniscore, blokecore/blokette, motorcore, golfcore, and balletcore across the globe (and onto the runways); the evolution of athletes as influencers and the types of brands getting into athlete sponsorships; the impact of a new era of WAGS and athletes in public relationships exemplified by Taylor Swift and Travis Kelce, as well as fashion influencers like Alix Earle, Morgan Riddle, and Paige Lorenze bringing a new female viewership to sports; and what opportunities the fashion and beauty industries can glean from this rapidly growing audience of sports fans. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewgarde.substack.com