Why are so many people so obsessed with big 3.5" steel waterfowl hunting shells? There are a few good reasons, though improved performance is actually not high on the list. The 3.5" 12-gauge shell is a tremendous marketing and phycological success. However, it's true performance cannot live up to the hype. But the facts do not matter as much because the reason this shell is so popular is based on something completely different. Get the whole story on this podcast episode.  Learn more about your ad choices. Visit megaphone.fm/adchoices