Today’s episode discusses the purpose and importance of analytics in the business world, especially in the field of IT. From digital marketing to sales, how do you use data to understand business questions and predict outcomes? Brad and Bobby are joined today by guest speakers Kerrie and Jaoquin, members at R2Integrated (R2i). These analytics experts offer insight and direction about how you can use analytics to improve your business processes and achieve new levels of success.  “From tech and even outside of tech every job should be data-driven. You’re not going to go to your boss without having any type of data to come up with recommendations. Also, you need to be able to correlate your value. You’d better be able to correlate your KPIs and your metrics, whether that’s qualitative or quantitative, to show the performance of your own job. So it kind of goes outside of IT. You can’t manage what you can’t measure.