We can’t deliver successful change or embed new ways of working without compelling, smart communication. But so many change managers and change leaders aren’t professional communications experts. That’s why I’m excited to welcome Mel Loy onto the podcast today. Mel is a communication professional, who heads up a whole team of communication professionals at Hey Mel! Comms and Training, with a wealth of experience across technology, people, and organisational change projects. Mel’s passion is building communication capability in others, through training and coaching and developing plans and tools fit for purpose. Mel is a gold mine of knowledge. In our conversation, Mel shares why communication is important in change management (particularly in transformational change), the differences between change communications and corporate communications, as well as the overall strategic principles of a comms plan. We also explore how to support leaders and senior executives with change communications (including difficult stakeholders) and Mel shares her top tips for creating compelling writing and messaging, including a key formula from Stanford University. This episode is brimming with practical tips. I know you’ll gain a huge amount of knowledge and tactical takeaways for your change management programs. Connect with Mel Loy: Website:    https://www.heymelcomms.training/ LinkedIn:    https://au.linkedin.com/in/melanieloy Instagram:    https://www.instagram.com/heymel.comms/ Tiktok:        https://www.tiktok.com/@thatfitcommswoman Connect with me:  Website:            https://www.everchange.com.au/ LinkedIn:            https://www.linkedin.com/in/drkatebyrne