If the communication strategy for your organisational change is feeling a bit stale or is not hitting the mark when it comes to behaviour change, this episode is for you! My fabulous guest today is Samara Kitchener, a multi-award-winning strategic communications specialist who has a passion for health, technology and behaviour change. With 20 year’s senior marketing, communication and engagement experience working across government, food, defence and health sectors, Samara has deep expertise in integrated planning for significant campaigns and the know-how to execute across multi-channel platforms. She is also the founder and leader of the House of Kitch - a dynamic communication agency that specialises in imaginative communications to inspire behaviour change on things that matter. In our conversation, we talk about how communication can change behaviour. We also explore key considerations to keep in mind when developing communications strategies when your intent is to behaviour change. We cover how to get more creative with your communication campaigns, how to get your senior leader on board with your ideas, and so much more. Samara knows her stuff and she is a true storyteller at heart. She shares so many wonderful stories and practical examples in our conversation - I know you’re going to love them. Get ready to be energised by the power of great communication. I hope that this episode inspires you to think creatively about what’s possible for your communication program. Resources mentioned: Sapiens - A Brief History of Humankind - Yuval Noah Harari Yuval Noah Harari & Russell Brand podcast -  Under The Skin #49 Thinking Fast and Slow by Daniel Kahneman Mindspace framework by the UK Cabinet Office Jarli hitches a ride to the International Space Station House of Kitch blog: Behaviour Change: The Storytelling Approach Connect with Samara Kitchener: LinkedIn:    https://au.linkedin.com/in/samarakitchener Website:    https://www.houseofkitch.com.au/ Connect with me:  Website:            https://www.everchange.com.au/ LinkedIn:            https://www.linkedin.com/in/drkatebyrne