We all know that all public sector organisations have official accounts on social media, which are carefully curated and overseen by teams of social media experts inside the organisation. But - what about your own account? Our digital reputations are more important and more impactful than ever. So - should senior public servants and change leaders be active on social media? As the change sponsor, can participating online and being active on social media from your personal account, help support your organisation’s transformation, and if so, why are so few public sector leaders participating online? These are questions that I’ve been pondering for a while, so I am thrilled to chat with Roger Christie about these topics today. Roger is the founder and Managing Director of the digital reputation advisory firm Propel, a multi-award-winning firm that helps leaders protect and enhance their digital reputation. For more than 15 years, Roger has helped executives, boards and operational teams use social media to communicate strategy, attract talent, engage staff, access opportunities and, of course, manage risk. Roger has worked with a huge range of clients across the ASX 100, more than thirty State and Federal Government agencies, as well as key industry bodies like the Australian Institute of Company Directors. Roger runs the Government Digital Leaders Network and he also hosts the Your Digital Reputation podcast. He really knows his stuff and I was so excited to be able to connect to bring his knowledge to you on the podcast. We talk about the difference between communications coming out on an agency’s official account online compared to a leader’s personal account and why that lands differently. We also discuss how public sector leaders can participate in the digital environment in a way that respects their role as professional public servants and what to do first, if you’re a public sector leader interested in building your digital reputation. Roger also name-dropped four different leaders to check out on social media - highly relevant case studies and examples of people doing things well in this space right now. This fantastic, eye-opening and super-practical conversation definitely inspired me to think about digital reputation in a whole new way. I know that it will for you too. Digital role models mentioned: Victor Dominello MP Mike Kaiser Amanda Yeates Bill (William) Cox Connect with Roger Christie: LinkedIn:     https://au.linkedin.com/in/rogerchristie Podcast:    Your Digital Reputation Website:     https://propelgroup.com.au/     Twitter:     https://twitter.com/rogerchristie?lang=en Connect with me:  Website:            https://www.everchange.com.au/ LinkedIn:            https://www.linkedin.com/in/drkatebyrne