How intentional are you about the content that you’re creating to support your change program? Do you know what content you should focus on at different stages of the change journey? Do you even have a content strategy? And if you do, how do you handle senior leaders have cool new content ideas they want you to create that may not fit into your contact strategy? So many questions about content and that’s why I’m excited to have Matt Fenwick on the show today. Matt is the founder and Managing Director of True North Content, a Canberra-based strategic content consultancy. Matt and his team help government departments, peak bodies and consultancies solve messy communications and content problems. Matt is a regular conference speaker on content, strategy and human-centred design, he’s presented at TEDx Canberra, UX Australia and CopyCon and he’s also lectured at the University of Newcastle, Sydney University and the University of Canberra. You can see why I’m so excited to pick his brain on all things content. You’re about to discover how to decide what content to create to support your change program, why your FAQs are likely a really bad idea, and how to get through the content clearance process without completely decimating the content that you’ve worked so hard to create! Matt shares so many useful tips and practical tools in this conversation - I know you’re going to love this episode. Resources mentioned: Northstar Framework TNC’s measurement offering  Pair writing Connect with Matt Fenwick: LinkedIn:     https://www.linkedin.com/in/mattmfenwick/ Email:        [email protected] Website:     https://truenorthcontent.com.au/   Connect with me:  Website:            https://www.everchange.com.au/ LinkedIn:            https://www.linkedin.com/in/drkatebyrne