Today, we're delving deep into the world of change management and leadership, and I couldn't be more excited to introduce our guest, the brilliant Friska Wirya. Friska is a change consultant, speaker, and soon-to-be published author behind "Fresh by Friska." With over a decade of experience in change and transformation, Friska has collaborated with big players in mining, engineering, and technology. Together, we unravel the secrets of developing influence in the workplace, so get ready for some incredible insights. Friska and I discuss how she has harnessed the power of influence to drive change in even the most conservative organisations. We highlight the crucial relationship between visibility and influence, exploring how your personal brand impacts your ability to create influence within an organisation. Our conversation shifts to the essential components of executive presence. Friska stresses the importance of preparation and practice, drawing parallels between building influence and managing impactful change. We also dive into the significance of aligning your online and offline personas to create a strong and consistent personal brand. This aligns seamlessly with Friska's insights on leveraging personal brand to catalyse influence and credibility. Transitioning into the challenge of engaging senior executives, Friska shares her expert advice on making a lasting impression in limited timeframes. We tackle the intriguing question of "pitching vs. building relationships" and why influence isn’t possible without connection.  Toward the end of the episode, Friska generously shares actionable tips that you can implement today. She emphasises that building influence is a journey that demands consistency, discipline, and commitment. We delve into the importance of honing communication and presentation skills, and Friska shares her journey in preparing for her highly-rated TED Talk.  This episode is a goldmine for professionals eager to amplify their influence, finesse change management, and cultivate impactful connections. Friska’s wisdom will offer you a roadmap to unlock your influence, transform your career, and leave your mark on your industry.  LINKS Resources Mentioned: Friska Wirya TEDx Talk Connect with Friska Wirya: Website:https://www.freshbyfriska.com/ LinkedIn:https://www.linkedin.com/in/friska/ Instagram:https://www.instagram.com/freshbyfriska/ TikTok:https://www.tiktok.com/@freshbyfriska?lang=en Connect with me:  Download my Energy Management Toolkit here! Website:            https://www.everchange.com.au/ LinkedIn:            https://www.linkedin.com/in/drkatebyrne