In this podcast episode Archita Fritz sits down with Martha Aviles, a fierce marketing leader.  Martha is the VP of Marketing at Austin-based Gigster, a firm that accelerates the delivery of digital transformation applications giving companies the agility to thrive in a software-defined world. With  20+ years of high-tech marketing experience in SaaS, semiconductor, networking, and network security at start-ups, private, and public companies, Martha has a gift for building and growing high-performance marketing teams, corporate brands, and inspiring thought leadership.  Martha has consistently used her grit and determination to become successful in her career and displays that despite introversion, you can become a high-level performing professional. In this episode we discuss… The language barriers, stereotypes and pressures of being a first-gen immigrant. Knowing when to choose your battles when it comes to prejudiced views.  The importance of trading the concept of “I need to get this job” to “is this job environment right for me?” How to overcome people pleasing and feel empowered as a woman in a male dominated workplace - AND how to ask for that pay rise. Why leaving workplaces can be more difficult for women - but why you still should. How to know your worth and use your grit to overcome uncertainty.  Enjoyed this episode? Connect with Martha on LinkedIn at https://www.linkedin.com/in/maviles/