In this episode, I talk with Fred Cary, CEO of IdeasPros, about why new businesses fail and how to succeed as an entrepreneur. Fred shares his journey of launching multiple businesses and the multitude of lessons learned. We discuss the importance of positioning and online presence, the role of healthy competition, and how to truly understand and connect with your audience. Fred also provides valuable insights on the need for a strategic playbook, accessing funding, and transitioning from an entrepreneur to a leader. He emphasizes the significance of personal development, starting with a daily routine that nurtures body, mind, and spirit. 🟪 Timestamps (00:00) Trailer (01:12) The Importance of Social Media Presence (02:24) Pillars of Good Positioning (07:54) Understanding Your Ideal Client (10:52) The Critical Role of Timing (15:53) Embracing Failure and Evolving (17:00) Lifestyle Businesses vs. High-Growth Ventures (23:11) Standing Out in a Crowded Market (27:49) The Challenge of Standing Out in a Crowded Market (29:40) Mastering the Art of Sales Through Questions (31:45) The Perfect Pitch: Authenticity and Connection (37:36) Securing Funding for Tech Startups (41:33) The Entrepreneurial Life Cycle and Leadership Transition (46:51) Daily Habits for Entrepreneurial Success 🟪 Connect with Fred Cary Website: https://www.fredcary.com Business: https://www.ideapros.com Instagram: https://www.instagram.com/officialfredcary 🟪 Connect with Gabe Marusca - https://www.gabemarusca.com/bio 🟪 Support the Show Rate the show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rate the show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ Until Next Week, Pura Vida!