What are the secrets to brand transformation? Brand guru Emmanuel Probst is the Wall Street Journal bestselling author of Assemblage, the Global Lead of Brand Growth & Thought Leadership at Ipsos, and teaches Consumer Market Research at UCLA. In this episode, Emmanuel Probst reveals the secrets of building an enduring brand, what mistakes marketers often make when trying to grow their brand loyalty, and how the world's most successful brands thrive by connecting deeply with their audiences.